Crm Implementation

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Views: 205

Words: 1102

Pages: 5

Category: Business and Industry

Date Submitted: 08/23/2013 03:49 PM

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When a department undergoes large projects like implementing new systems that replace the older systems that are currently in place it’s best to look at the five major variables of project management—scope, time, cost, quality, and risk. Depending on the size of the business the scope of the project the price and differ by millions, and that’s if the systems get implemented properly and with the foresight to identify potential problems in project before they become major hindrances. Customer relationship management (CRM) is a necessary application that can support and benefit several different departments of the same company. They can be used for marketing and collecting information across social media and search engines, and that information can then be used to track movement on those sites and other useful marketing statistics to improve the company’s sales. A business can use CRM software to create, assign and manage requests made by their customers, or help setup future appointments. Both of these features help to work with the customer and make reassure them that the company cares with attention to their needs and even loyalty programs, and all of this can be with the right CRM applications. These systems can also be used to manage and integrates the company’s emails, documents, jobs, faxes, and scheduling for individual accounts, but they tend to manage the events and other relation between customer rather than the financial aspect of the information. CRM systems are necessary for larger companies operate smoothly when handling a large consumer base. Unfortunately the process can be costly and difficult to implement depending on the current company’s software and hardware.

If the company’s hardware is out of date then the software component of the system won’t be able to run at optimal levels, making the time, effort, and money of installing the CRM a waste of resources. The company will need a new server and multiple workstations to access and maintain...