Health Care Marketing

Discussion

Pros - The majority of markets, prices and quality statistics are transparent — clear-cut and readily available to consumers. Soon-to-be patients have a genuine interest in knowing about hospital-acquired infection rates, medical inaccuracies and surgical outcomes. Information facts and “good” ratings about the doctor are always helpful. A number of new Web-based tools are now available to help physicians and patients find the most suitable treatment.

Cons-Health care is diverse: Prices are strenuous to obtain and often having no effect when they are made known. Patients who ask for price information are likely to be dissatisfied. On average, neither the hospital nor the doctor will know the cost until the procedure is finished. Cardiologist are labeled as specialist, if they do not compete on prices, chances are they do not compete on the quality of work that is performed. Even though it’s hard to digest, care is disjointed among specialties and different providers.

Chapter 1

3. Potential target markets for the sports clinic would be any school or community center that has rigorous customers that participate in various athletic programs. An additional target market could be a pediatric health-check company or group. Targeting specialties, for example endocrinology or cardiology is also rewarding. Young children tend to break bones regularly; having a pediatric sports medicine department would be valuable with their overall healing.

4. A few uncontrollable environment factors to consider in the sports clinic market would be Cost-effectiveness of facility and going up against competitors. In order to provide accurate and current treatment, state-of-art equipment is needed. Along with professionals in the sport medicine field.

5. As long as there are children engaging in any athletic program whether its skateboarding or football, there will always be a need for a sports clinic. Marketing this service will only create make potential patients aware...