Beiersdorf India

Beiersdorf has been present in India since 1964

when it started selling its products through local

distributors. In 1993, Beiersdorf increased the stake

to 51 per cent. Beiersdorf AG has two entities in

India - BDF India and Nivea India.Tesa Tape India

is a subsidiary of Tessa AG which is a 100 per cent

subsidiary of BDF AG

Beiersdorf India Pvt. Ltd. (BIPL) - BIPL has

a manufacturing plant in Goa and is mainly into

first aid dressing and products. One its key brands

is Hansaplast. BIPL products are sold through

stockists all over the country.

Tesa Tape (India) Pvt Ltd - Tesa was originally

the company’s brand name for the first transparent

adhesive tape.Today,Tesa concentrates on three

main areas of product applications which include -fastening and bonding systems, protective and

masking systems and inner and outer packaging

systems.

Nivea India Pvt. Ltd. (NIPL) is a 100 per cent subsidiary of Beiersdorf AG and is mainly involved

in manufacturing and distribution of Nivea range of

products.

Beiersdorf was established in Hamburg,

Germany in 1882.Today the company is present in

over 100 markets around the globe with over 130

affiliates and joint ventures.The company is in the

business of Cosmetics and Personal Care,Wound

Care and Adhesive Tapes.The company has ten

strong international brands: Nivea, Eucerin, Labello,

8x4,Atrix, La Prairie, Juvena, Florena, Futuro and

Hansaplast/Elastoplast. Beiersdorf has about 16,700

employees worldwide and recorded sales of US$

5.91 billion (Euro 4.77 billion) in 2004.

The Indian operations have met

the parent’s expectations

Beiersdorf India observed very high growth rate

in the first seven years since 1993. However in the

last 4-5 years growth has been stagnant because

of competition from local and Chinese players

and price sensitivity of Indian consumers