Business Strategy of Dabur India Pvt

Introduction:

Over its 120 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella name for a variety of products, ranging from hair care to honey, Dabur has consistently ranked among India s top brands. Its brands are built on the foundation of trust that a Dabur offering will never cause one s harm.

The trust levels that this brand enjoys are phenomenally high. While Ries and Trout may ask ³What does Dabur stand for²shampoo or digestive tablets?´ The answer is fairly simple, it stands for India s fourth largest fast moving consumer goods company that both consumers and trade respect and trust unequivocally, and which has an annual turnover of over Rs 15 billion.

The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers.

Dabur is an investor friendly brand as its financial performance shows. There is an abundance of information for its investors and prospective information including a daily update on the share price (something that very few Indian brands do). There is a great sense of responsibility for investors funds on view. This is a direct extension of Daburs philosophy of taking care of its constituents and it adds to the sense of trust for the brand overall

Vision:

"Dedicated to the health and well being of every household"

Mission:

Dabur believes in the mission of being a leader in the Natural Foods & Beverages Industry. Dabur aims in offering quality products and distributing higher returns to stakeholders. "Real" and "Real Activ" are the two fruit juice brands of Dabur, which are packaged in different flavors like – Mixed Fruit Cucumber Spinach Juice and Mixed Fruit Beetroot Carrot Juice.

Apart from food, Dabur Health Care offers wide range of ayurvedic and Health care products. Dabur Consumer Health is the department that deals with the marketing of Ayurvedic...