Innovation

The Creatrix – An Overview

The Creatrix Inventory has been designed to help members of an organisation explore some characteristics that can affect the way they contribute to the success of that organisation. Specifically, it will help you to determine to what degree they possess these characteristics. We begin with the assumption that every company, and the employees who work for that company want to create greater; value for shareholders or value for employees. In order to create this greater value, companies and employees have to innovate! Innovation results in: New product ideas Greater efficiencies Reduced need for working capital Higher profits Improved customer service Increased shareholder value, and on and on. Companies can accelerate their innovative capacity by fostering creativity and risk taking in their employees and creating an organisational culture that allows for it. Today’s companies need to continually innovate Today’s employees want to add value The two together mark the difference between a maintenance company and a fast tracking innovative company. Today’s companies need the innovative ideas of their employees

The formula for success is…

Innovation = Creativity x Risk Taking

Without creativity and individual and corporate willingness to take risks and drive creative ideas to fruition, we’d have very few of the valuable products we use today…we might still be cooking over an open fire, storing food in the earth, and using horses as our primary means of transportation; indeed we wouldn’t have fax machines, cell phones or personal computers! Creative people and risk takers have blessed us as those who know how to make it happen! Who are these people? They are people like you and me! Companies like the ones each of us works for and with. Every one of us is creative and has taken risks in our personal or professional lives. The successes we’ve achieved have not been without creativity and risk taking. Are you prepared as a company to...