Shallow Talk About Volvo

Shallow Talk about Volvo

Yingzhuo Liang

University of Central Arkansas

Introduction

Nowadays, there are many car producers competing in the car market. As a member of them, Volvo has been experiencing the whole car development since the early 1990s.

“Volvo Car Corporation, or Volvo Personvagnar AB, is a Swedish automobile manufacturer, owned by the Chinese Zhejiang Geely Holding Group. Volvo Car Corporation was founded in 1927, in Gothenburg, Sweden. Volvo was originally formed as a subsidiary company to the ball bearing maker SKF. When Volvo AB was introduced on the Swedish stock exchange in 1935, SKF sold most of the shares in the company. Volvo cars were owned by AB Volvo until 1999, when it was acquired by the Ford Motor Company as part of its Premier Automotive Group. Geely Holding Group then acquired Volvo from Ford in 2010.

Volvo Company was founded in 1927 in Gothenburg, Sweden, The Company was created as a subsidiary company 100% owned by SKF. Assar Gabrielsson was appointed the managing director and Gustav Larson as the technical manager.

The trademark Volvo, which is Latin for I roll, was first registered by SKF the 11 May 1915 with the intention to use it for a special series of ball bearing for the American market, but it was never used for this purpose. SKF trademark as it looks today was used instead for all the SKF-products. Some pre-series of Volvo-bearings stamped with the brand name Volvo were manufactured but was never released to the market and it was not until 1927 that the trademark was used again, now as a trademark and company name for an automobile

Volvo manufactures and markets a range of SUVs, station wagons, and sedans, compact executive sedans and coupes. With approximately 2,300 local dealers from around 100 national sales companies worldwide, Volvo Cars' largest markets are the United States, Sweden, China, Germany, the United Kingdom, and Belgium. In 2011, Volvo recorded global sales of 449,255 cars, an increase of 20.3%...