The key for getting the best out of your public relations consultants is, quite simply, to let them know exactly what you want is a better option.
But wait! In practice telling people what you want can be difficult, and there is a danger of finding yourself in a costly game of, ‘I’ll know what I like when I see it.’
The solution for this is to develop a PR brief that can help you get exactly what you want. The10 points guide below will illustrate the basic elements of good public relations in brief.
Aim for Your Campaign:
A program of study may specify one or more aims. These are generally specified so as to encompass the purpose and philosophy of the program. Program aims are usually further elaborated by program objectives or program outcomes. These are usually framed to indicate what customers will be able to do as a result of studying the program. So what is the desired outcome of your campaign? State your aims.
Conduct Researches:
Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories. The primary purposes of basic research are; documentation, discovery, interpretation or the research & development of methods and systems for the advancement of human knowledge. So include any research results that will support your communications campaign.
Evaluate:
How will you evaluate the success of your campaign? This is to identify i.e. If you fail to build in plans to evaluate the campaign, then how will you know if it was successful and your money was well spent? Conversely, if things don’t work, evaluation will help identify where things went wrong.
Fix a Budget:
First be sure what your budget is? If no budget is specified in brief then your consultant will have to guess what is wanted and a level of activity may be proposed, the exceeds or doesn’t match up to what you had in mind.
Key Messaging:
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