Marketing Individual Report

Individual Report

During my time working with my group on our marketing report I feel that I learnt a great deal more of the topic as a whole then working on my own creating this report. I also felt I developed many team working skills throughout this process.

We began constructing our report by deciding what type of company would be best to analyse. We came to the conclusion that a major product based company would be better than a service based company. After brainstorming we felt that Marks and Spencer would be a suitable company. In my opinion my role in the group was keeping everybody in contact especially over the Easter holidays. Communication was mainly done through emailing and texting unless we were in university then we would meet up and discuss the progress we had made. Others had the role of allocating everybody to a certain task within the group and our final group member was given the task of putting all the report together and submitting it. We all split the work evenly, making sure this enabled everybody to have made a valuable contribution. Even though we had our separate parts to do, we all gave each other advice and guidance if any of us were unsure. As I see it the group as a whole functioned well although after completion there may have been some changes we would have done if we had the ability to do it again. These would be to of made a start to the project a bit early then we did and not spending as much time on deciding the company. Having a leader in the group could have helped immensely. This could of helped decisions be made quicker than what they were which I feel was our biggest problem. Initially we didn’t see this as a problem but as the report progressed it became an issue. Listening to everybody’s opinions and strategies became an issue in the beginning as we all felt differently about what we wanted to create the report on in the end. I managed my section of the report by doing a significant amount of research, following a...