Mdlr

MDLR Airlines – Luxury in the air

Product Overview

Wholly owned by the Murali Dhar Lakh Ram (MDLR) group- a well established name in the field of real estate development in India, MDLR airline started its operation in March, 2007. Based in Gurgaon, near Delhi, the primary objective of the airline was to provide an airline connect for the small cities and business towns to the metropolitan cities of India. The target customer base was small and medium enterprise businessmen, government officials and tourists.

PROMOTION

* Country's first and only full service vegetarian carrier

* Graphical User Interface of Airlines inventory and Reservation System of Bird group to make reservations process simple and lucid.

* Tickets on MDLR Airlines can be booked online through MDLR airlines website, 24X 7 MDLR airlines call centre, authorized travel agents (tie ups with yatra.com,Travelocity.com and makemytrip.com)and MDLR airport offices.

* Appointment of Percept D’Mark (PDM) as experiential marketing a marketing agency and communication consultant.

* Appointment of Euro RSCG to handle the brand communication for MDLR Airlines.

*

*

PRODUCT

* MDLR airline: Luxury in the air

* Fleet of the airline constitutes of two 70-seater BAE aircraft, leased from British Aerospace

* First Indian regional domestic airliner to introduce and operate the four-engine AVRO-70 regional jets, with dual configuration of club and economy classes.

PRICE

* Affordable and low cost prices as compared to any other player in the target region.

* Provides a cheap last minute price in comparison to the competitors.

* Discounts and offers in festive seasons on the already cheap airline prices.

PLACE

* Establishes an airline connect for the 2 tier and 3 tier cities and business towns with the metropolitan cities.

* Scheduled flights to seven destinations across India- Chandigarh, Delhi, Goa, Kullu (Himachal Pradesh), Jamshedpur and Ranchi...