Effects of Mass Media Worksheet

University of Phoenix Material

Effects of Mass Media Worksheet

Write brief 250-to 300-word answers to each of the following:

|Questions |Answers |

|What were the major developments in the |In the late 20th Century, mass media could be classified into eight mass media industries:|

|evolution of mass media during the 20th |books, newspapers, magazines, recordings, radio, movies, television and the internet. With|

|century? |the explosion of digital communication technology in the late 20th and early 21st |

| |centuries, the question of what forms of media should be classified as "mass media" has |

| |become more prominent. For example, it is controversial whether to include cell phones, |

| |video games and computer games in the definition. Internet from about 1990 Mobile phones |

| |from about 2000 Each mass media has its own content types, its own creative artists and |

| |technicians, and its own business models. The sixth and seventh media, internet and |

| |mobile, are often called collectively as digital media; and the fourth and fifth, radio |

| |and TV, as broadcast media. Some argue that video games have developed into a distinct |

| |mass form of media. However, modern cell phones are no longer a single use device. Most |

| |cell phones are equipped with internet access and capable of connecting to the web which |

| |itself a mass medium. There is currently a system where marketers...