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Mobily Telecom Co. Organizational Context Analysis

Introduction

Mobily or (Etihad Etisalat) Co. is a telecom company which is considered as the second GSM operator in Saudi Arabia which was launched in April 2005 (Mobily). In very short time, it was able to reach to its first 1 million subscribers in 3 months period, as mentioned in Mobily website. As per Thaker for his analysis in 2008, Mobily market share is about 39%, which is over 11.1 million subscribers. Currently Mobily is able to provide different service other than GSM, these services are FTTH (Internet fiber optical services), WIMAX internet service, Selling mobily apps with its Apps Store … etc. since the year it established, it was able to get the profits which is increasing gradually from year to another year which explain its success in Telecom Market in Saudi Arabia.

In term of competitions, Currently in Saudi Arabia there are three major operators which competing mobily to get the majority in market share. These companies are STC (Saudi Telecom Co.) and Zain. The biggest and the oldest company is STC, It was separated from the Government in 2000 and started its GSM service in 2002. The competitive between Mobily and STC is the most noticeable in this market, which was noticeable in advertisements between 2010 to 2012 until it was controlled by the government. Mobily was able to reach to different achievements and awards since 2005 until now. Now, as per Mobily, it is a leader of different products such as 3G networks coverage and customers, leader of WIMAX services, VIP programs and it’s the first to launch the ring back tone in Saudi Arabia.

Mobily has changed its strategy from focusing on voice service instead of focusing on data services because of consumers and corporate demands. That is why it was noticeable most of the budget is dedicated to the above mentioned internet service. In addition, internet services have large coverage areas to make sure of reaching to the customers as...