Hispanics and Retail - Us - December 2013:Industry Forecast Report

Hispanics and Retail - US - December 2013

Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, marketers have an opportunity to replicate the influence of kin through experienced sales staff and engaging social media. table Of Content

scope And Themes what You Need To Know definition data Sources sales Data consumer Survey Data abbreviations And Terms abbreviations terms

executive Summary hispanic Expenditures Reach Pre-recession Peaks figure 1: Average Annual Expenditures Of Hispanic Households, Three-year Rolling Averages At Current Prices, 2007 And 2012 hispanics Over Index In Apparel And Services figure 2: Indexed Average Annual Expenditures Of Households, By Hispanic Origin, Three-year Rolling Averages At Current Prices, 2012 hispanics Enjoy Shopping And Are More Likely To Visit Multiple Stores figure 3: Attitudes Toward Shopping, By Hispanic Origin, May 2012-june 2013 hispanics Are Social Shoppers figure 4: Influences On Purchase Decisions In Last Three Months, By Gender, October-november 2013 outlook Good For Manufacturers’ Stores Targeting Young Hispanics figure 5: Plans To Purchase Electronics At Manufacturer Retail Store In Next Year, By Age, October-november 2013 discount Retailers Are Most Likely Destination For Mobile Phone Purchases figure 6: Type Of Retailer Where Portable Electronics Were Purchased In Last Year, October-november 2013 ads Are Less Effective For Electronics Than Other Retail Products figure 7: Influences On Purchase Decision In Last Three Months, By Product Type Purchased, October-november 2013

Hispanics and Retail - US - December 2013

what We Think

issues And Insights hispanics Want Recommendations From Family/friends, But Is That All? insight: Knowledgeable Clerks And It Professionals Can...