Bluejet Airways

JETBLUE AIRWAYS:

A CADRE OF NEW MANAGERS TAKES CONTROL

Submitted by: Sonam Sood

SWOT Analysis

Strength

* Near to the ground operating cost

* Skilled employees

* Effective customer service

* Best use of technology

Weakness

* Moderately new company

* Weak financial coverage

* Using a single fleet

* Aging planes

Opportunities

* JetBlue financial position is strong so JetBlue easily expand business nationally and internationally

* Add up more services for customers

* Increase number of flights

* Joint ventures

* Increase in demand of consumers

Threats

* Terrorism

* Rise in prices of fuels

* High competition

* Slow economic growth

* Employee unions and increase labour cost

PESTEL Analysis

POLITICAL FACTORS

* September 11, terrorists attack.

* Political immovability.

* Competitive Airline industry.

* Authoritarian factors.

ECONOMIC FACTORS

* Improved purchasing power.

* Rise in prices.

* Rise in fuel prices

SOCIAL FACTORS

* Greater customer consciousness.

* Increased activity level.

* Security level of clients.

* Bad services & lost baggage.

TECHNOLOGICAL FACTORS

* Introducing of e-ticketing.

* Automated systems.

* Animates Advertisements.

Turnaround strategies followed by brand in 2008:

JetBlue advanced 6 new strategies in 2008: reconsider the ways the organization was utilizing its holdings, decrease limit and cut expenses, bring tolls and act like an adult in select markets, offer enhanced administrations for enterprises and business voyagers, structure key organizations and increase auxiliary incomes.

Strategy of the company

If we talk about in terms of different department than the strategies are following:

* finance

* JetBlue increased its fares to enhance its end result

* - JetBlue diminished administration at selective cities that were not working at full limit

* -...