Mobile Data & Applications 2013 - 2018:Industry Forecast Report

Mobile applications continue an explosive growth phase. There can be no doubt that several factors have led to this including data speed improvements from 3G to 4G, A Mobile apps are more than just a direct to consumer phenomenon as leading enterprise companies take mobile apps seriously. Just as over a decade ago every company This report assesses the current state of the industry and evaluates mobile app development best practices and success factors, impact of mobile data improvements on ap The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model: Global Mobile Application Revenue by App Store 2013 - 2018 Amazon App Store Apple App Store Bada App Store BlackBerry App World FireFox OS Google Play Kindle App Store Nokia App Store Nook App Store Tizen Web Global Mobile Application Revenue by Business Model 2013 - 2018 Virtual Goods Advertising Revenue Subscription Revenue Download Revenue Target Audience: Mobile network operators Mobile handset manufacturers OS and application store companies Wireless/Mobile application developers Wireless/Mobile infrastructure p

table Of Contents:

1.0 Executive Summary 8

2.0 Introduction 9 2.1 Overview 9 2.2 Mobile Data: State Of The Industry 16 2.2.1 Additional Mobile Data Related Milestones: 17 2.2.2 Mobile Data Related Projections: 17 2.2.3 Mobile Video A Significant Driver Of Mobile Data 18 2.3 Mobile App Hopes And Realities 19 2.4 Target Audience Analysis 21 2.5 Rise Of The Mega Sdk Vendors In Mobile 23 2.6 Bring Your Own Device (byod) 27 2.7 Event Logging, Analytics And Reporting 27

3.0 Mobile App Success Factors 28 3.1 App Marketing Services 28 3.2 Accessibility 30 3.3 The Personal Touch 30 3.4 High Degree Of Publicity 30 3.5 Strength In Numbers 30 3.6 Long-lasting Relationship 31 3.7 The Spirit Of Participation 31 3.8 Highly Targeted Marketing 31 3.9 Real-time Performance 31 3.10 Enterprise Mobile Services 32

4.0 Implementation...