Gillette

JUNE 2011 EXAMINATION

MM04

INTERNATIONAL MARKETING MANAGEMENT

Time: Three Hours Maximum Marks: 100

Note:

1. The paper is divided into three sections: Section A, Section B and Section C.

2. There are seven questions in Section A of 10 marks each. Attempt any four.

3. Section B has 5 questions of 15 marks each. Attempt any three.

All the questions of Section C (Case Study) are compulsory. This section is of 15 marks

SECTION – A

1. Describe EPRG framework. Elaborate on Polycentric Management orientation in detail giving relevant examples.

2. What are the essential differences between: (2.5+2.5+2.5+2.5)

(a) Free Trade Area and Customs Union?

(b) Characteristics of upper middle income and high-income countries?

(c) Global product and a global brand?

(d) Absolute advantage and comparative advantage?

3. Write notes on: - (2.5+2.5+2.5+2.5)

a) Role of IMF

b) Low context culture

c) International Advertising

d) Preshipment documents

4. How does information about various Regional Trading Groups help International Marketers? Give suitable examples in support of your answer.

5. Describe briefly the role played by International Monetary Institutions.

6. Discuss advantages and disadvantages of transportation of goods by sea route in international business.

7. Discuss the importance of secondary data in International Market Research. Give some examples of analysis using secondary data.

SECTION – B

8. Explain Self reference Criterion (SRC). Give example of a product failure which could have been avoided by application of SRC concept.

9. Describe in detail various Asian Trade Groups.

10 Write in detail the importance of understanding of cultures of different countries for International Marketing Managers.

11 What factors would you...