Marketing 24 Hours in Dubai - Case Study

BACHELOR OF COMMERCE

BUS321

INTERNATIONAL MARKETING

|STUDENT NAME |STUDENT NUMBER |

|Charmaine Hum |31407433 |

|Elvi |31380711 |

|Farah Bte Kosnan |31399515 |

Lecturer : Mr Ajit Prasad

Declaration:

Except where we have indicated, the work we are submitting in this assignment is our own work and has not been submitted for assessment in another course.

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Executive Summary

The industry today is filled with businesses moving internationally following the continued globalisation of the world’s economies. The venturing into other countries are due to a dire need to explore, gain experience in their niche business field and eventually benefit from the increased amount of market share that can be earned in a positive environmental business environment. However, venturing into another country away from the company’s origin would bring across tremendous amounts of careful environmental analysis. Also, the development of specific reasons that the company will be of advantage from the venture instead of the possibility of failing internationally must be carefully weighed out.

25 Hours is an 18-year old watch business, which was inspired to create quality and beautifully designed timepieces at affordable prices. The company spends extra moments on every piece of watch, integrating superior craftsmanship, to provide every customer with extraordinary moments.

25 Hours operates closely along their mission statement:

“25 Hours strives to be committed to ensuring extraodinary customer experience by ensuring top-notch...