The Philosophy of Sufficiency Economy of Phiboonchai Maepranom Thai Chili Paste Co., Ltd.

The Philosophy of Sufficiency Economy

Phiboonchai Maepranom Thai Chili Paste Co.,Ltd.

“Mae Pranom” Thai Chili Paste

Phiboonchai Maepranom Thai Chili Paste Co., Ltd. was established in 1959 by Mr. Sirichai and Mrs. Pranom Daengsupha and began with only a single product of Thai Chili Paste in glass bottles under the trademark “MAEPRANOM BRAND”.   Later, the business evolved and has grown to be one of the leading manufacturers of Chili Pastes, Dipping Sauces, Curry Pastes, and Instant Seasonings under “MAEPRANOM BRAND” and “SIAM KITCHEN BRAND”.

With a strong commitment and positive vision of the management team, the company has oriented its policy towards high manufacturing standards and quality control system to keep the highest hygiene and safety for consumption, and modern production technologies to innovate more varieties in order to gain the highest customer satisfaction. 

Up-to-date production technologies have been adopted and applied, as well as the research and development programs have been implemented to deliver varieties of new products into the markets.

Moderation

1. MaePranom is a specialist in Thai cuisine such as chili paste so they would not produce another product which irrelevant with the cuisine.

2. Growth and gradual expansion by considering in factors carefully.

3. Planned an investment prudently.

4. Used a modern technology but bought it with a low-cost.

Reasonableness

1. In this intentions to maintain and develop the range and quality of all “Mae Pranom” products through its efficient management and production process, Phiboonchai Maepranom Thai Chili Paste Co., Ltd. Introduced and implemented ISO 9001:2000, GMP and HACCP international quality standard systems throughout its management, production process and quality control procedures. These ensure that all Mae Pranom products meet all quality, hygiene and safety standards and achieve maximum customer satisfaction levels.

2. Used raw...