Total Quality

Oishi products are exported to Japan, Korea, and Hong Kong, among others. It is dedicated to high quality foods at mass market prices. It is geared to the Philippine consumer base and Asian markets. THe flagship brand Oishi means "delicious" in Japanese.

Brief History of the company

Carlos Chan had visited China many times before, but in the late 1980s, he set his sights on a rare business opportunity he felt would soon emerge. He was in China to seek his future.

Liwayway beginnings can be traced back to post-war Manila, Philippines. It started as a small family business engaged in repacking corn starch. In 1966, the business was incorporated as Liwayway Marketing Corporation (LMC) to distribute starch, coffee, confectioneries, and basic commodities. Brothers Carlos and Manuel Chan, members of the second generation, took active roles in tracking the future of the company.

In the 1970s, under the leadership of Manuel Chan, LMC quietly entered the nascent snack food industry and introduced its first product, Oishi Prawn Crackers.

In 1984, Carlos Chan spearheaded the continuous growth of the business. With the spirit of an adventurer, he dared imagine a world outside the Philippines. He explored and sought to understand the China market. Back then, China was just cautiously opening itself to foreign investors; timing was critical. He set his sights on Shanghai, the once renowned commercial center of China. It seemed to him that Shanghai would be at the forefront of China economic boom. In 1993, he opened the first of many companies that form what is now Liwayway Holdings Company Limited (LHCL).

Today, LHCL factories are also established in strategic areas outside Shanghai such as Harbin, Hubei, Zhengzhou, Suzhou, Xuzhou, Kunming,Jiangxi , and Xinjiang . The introduction of new products and expansion of sales distribution in urban and inner cities continue to pave for accelerated growth for Oishi business.