Zumo

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Category: Business and Industry

Date Submitted: 03/17/2014 09:13 PM

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HOW TO COMPETE + NEW VARIETIES

The most serious issue that Zumo will face is how to compete against similar product. Many of the energy drinks on the market today are gaining in popularity because of their effectiveness and the way they boost energy levels when people need it most. However, there is much debate about the possible negative effects of many of these energy beverages because of certain ingredients they contain, and consumption during athletic activities. As a consequence, Zumo has been developed as a healthier sports-drink version of energy drinks.

Zumo is a unique energy drink because it was developed with more than just increasing energy in mind. Zumo is geared toward promoting better overall health, and for this reason the strong point of Zumo is to have a large quantity of healthy vitamins like B12, B6, C, and E and also to contain a secret ingredient called "Herbora", made from roots of rare African plants and added for its positive health benefits. The active ingredients in most energy drinks have been one of the primary reasons why so

many of the energy beverages are not suited for use by athletes or why they can be associated with health concerns. For example, many of the most popular brands contain excessive levels of caffeine and sugar, which can result in dehydration, sudden crashes in energy, and other negative reactions. Zumo, however, is focused on maintaining good health and promoting healthy cell function. Plus, Zumo doesn't have taurine in its list of active ingredients so the issue of how taurine reacts with other ingredients doesn't exist then the taurine is not an ingredient that is emphasized, unlike other energy drinks.

In addition, it is necessary to emphasize scientific studies showing that the body absorbs Zumo faster than other similar products and also that Zumo is actually designated as a sport drink more than as an energy drink because Our competitors are not related with sports.

If you've ever had an energy drink,...