Jaguar Land Rover (Jlr)

In September 2006, Jaguar Land Rover (JLR) launched its CO2 offsetting programme in which it:

* offsets all of its manufacturing CO2 assembly emissions;

* provides a customer CO2 engagement programme.


By the end of 2009 nearly three million tonnes of CO2 are expected to be offset. 
More than 170,000 Land Rover owners are offsetting emissions from the first 45,000 miles / 72,000 kms driven in their new vehicles. This offsetting allows the customer to take some responsibility for unavoidable travel emissions and supports a range of programmes to improve energy efficiency, including renewable energy in developing countries. 
The customer programme has been expanded to now cover ten countries, spanning UK, Europe, Middle East and Asia.

Jaguar Land Rover (JLR) has invested £800 million over five years in new technologies to improve the environmental performance of its vehicles.

The new Jaguar XJ is an example of the end result of JLR’s embedded environmental strategy. This new product has benefited from investment in a number of technologies, which all lead to reduced energy usage in design, manufacture and distribution of this vehicle. Not only that, it uses lightweight recyclable materials, and a new range of more fuel efficient, high performance engines.

Virtual testing was used for 7,000 crash tests, and over a million miles of virtual driving, saving both costs and emissions, but also providing much more data than would be possible by physical testing alone.

Improved technology in manufacturing also meant significantly lower energy use in making this car. For example fewer stamping actions were required to produce the body panels, and the welding of the body shell was eliminated from the construction process.

The fact that the body shell is constructed from aluminium, (50% of which has been reclaimed or recycled) saves an estimated 3.3 tonnes of CO2 per car. This lightweight structure also translates into greater fuel efficiency and lower...