Macys Doc.

1. Strategic Overview:

Macy’s is a second tier department store that offers a variety of mid-to-high priced merchandise to its customers. The retailer has typically marketed its merchandise to customers that are between the ages 30-55 who earn a higher than average income. Macy's targets consumers interested in keeping up with the latest fashion trends at a more reasonable price than its upscale competitors, such as Nordstrom. Macy’s approach to satisfy this segment is to continuously offer fresh, diverse merchandise with appealing promotions to its customers.

2. General features of the Store

Human Resources:

Macy’s has a relatively quick training program that lasts an average of two weeks learning about the company culture and processes. Employees are designated to a specific department where they learn in greater detail on how to properly sell unique merchandise. Employees working in departments that focus heavily on sales, such as cosmetics, furniture, and jewelry, typically get paid a commission rate of 9 percent. Commissioned employees are allowed to cross-sell, but earn a lower commission from merchandise not sold in their department. Employees not in commissioned departments get paid an hourly wage.

Store location and merchandise:

Macy’s is a very accessible department store in every geographic location nationwide offering over 800 locations across the United States. The department stores are normally located in popular shopping malls serving as an anchor. Shopping malls provide complementary tenets, high visibility, and convenient parking that ultimately increase traffic to the department store. Macy’s has a broad and deep assortment of merchandise offering wide variety of departments including clothing, home, jewelry, shoes, cosmetics, and perfume with multiple categories in each.

Pricing:

Macy’s puts an emphasis on offering the latest “affordable fashions” with higher than average pricing on its merchandise. Higher priced merchandise targets...