Demoda

III. Industry Analysis

Future Outlook and Trends

Clothing is one of the necessities of people, but considering wants and the power to purchase of many people, the word fashion began. Fashion is a requirement for those who are high in their success that’s why the fashion industry is a solid business with ever changing styles and ever present consumer demand. They’re searching for more serene and customer-friendly shopping experience that’s why entrepreneurs who want to have their own business proposed a boutique shop.

People especially who are working in a particular company needs to dressed well so that they will look like a professionals usually the workers who doesn’t have their definite uniforms that why they just prefer to buy fashionable clothes in that way, they will look in a better way. As the entrepreneurs observed their survey and competitor intelligence in the location where they will build their business, they notice that most of the people spend their money to buy fashionable clothes. Out of 100 people that they interviewed agreed that having a good fashion as well as their outside look by means of their clothes is very important to them.

Market Segmentation

De moda Clothing Alley is concentrated heavily in the office workers, who works around the location as well as the companies who doesn’t have their office uniforms. De moda Clothing Alley will pursue to be one of those company’s clothes supplier therefore leading to the highest concentration of our customer base.

The last area of potential customers is labeled as “other”. Because De moda Clothing Alley offers a wide variety of fashionable clothes, along with accessories and gifts that may attract our target customers. De moda Clothing Alley will offer people’s interest which is something new and different.

Industry and Market Forecast

De moda clothing Alley will grow because there are many potential customers now, patiently awaiting the start of business. De moda Clothing Alley...