Hpcl Intern

7 Steps to Successful Content Marketing [INFOGRAPHIC]

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. 

[pic]Also known as inbound marketing, content marketing is non-interruptive. Instead of overtly trying to sell something to your audience, you consistently create and deliver valuable information that educates them. Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors.

It is the opposite of interruption marketing, also known as outbound marketing, a traditional method of product promotion which interrupts a person’s flow of activity to grab their attention and tell them about what they should buy. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. 

In today’s marketplace, people often search for reviews and recommendations when they’re evaluating products. A strategic, well-researched content marketing strategy will help you create content that resonates with your target market while increasing engagement, social shares, and the size of your audience. The more your content is shared and recommended, the more you build trust and thought leadership. The result? More leads and sales.

On average, marketers spend more than 25% of their budget on content marketing

• Marketers use content marketing for:

o Brand awareness (79%)

o Lead generation (71%)

o Customer acquisition (74%)

• B2B companies that blog regularly see a 67% increase in leads per month than those that don’t

• 60% of consumers feel more positive about about a company after reading custom content on its website

• Interesting content is a top-3 reason that people follow brands on social media

7 Steps for an Optimized Content Marketing Strategy

1. Define your business goals: What do you...