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Gamer Gloves 90 Day Strategic Plan

October-December, 2013

Current state overview:

Gamer Gloves is in transition in the following areas:

* Launching an updated version of the product (version 2 or V2)

* Seeking opportunities to liquidate existing inventory (version 1 or V1)

* Exploring different manufacturers

* Exploring different distribution channels

* Exploring new market segments

The purpose of the next 90 days is to test the above areas of transition and identify a clear path for next steps.

Product Overview:

There are currently 3 versions of the product in inventory and/or in production:

V1 – The original product

* 6500 Units currently in inventory

V2A – A revision of the original product but designed exclusively for gaming (working name: Strickly Grip to denote the upgraded features)

* 1000 Units currently being manufactured in Pakistan

* Due to arrive by 11/1/13

V2B – A revision of the original product but designated for sports use

* 1000 Units currently being manufactured in China

* Due to arrive by 11/1/13

There are currently 2 segments being explored for distribution:

Video Gaming Line

* This is the original target market

* Version 2A is being designed to respond to customer feedback

Sports Line

* This is a secondary market segment that is spawning out of customer demand

* Growth in this area will be funded through “pre-orders”

90 Day Sales/Marketing Strategy by Product:

V1:

Holiday Promotion:

* Repackage for the holiday season as “Ice Fishing Gloves” (1/2) and “Hockey Glove Liners” (1/2)

* Target Market:

* Women purchasing as gifts

* Men/Women purchasing for personal use

* Distribution Channels:

* Website

* Amazon

* Consigned at 20 boutiques/sports stores in Minnesota

* Marketing Strategies:

* Twitter

* Facebook

* Minnesota based radio/TV channels

* Pricing:

* $19.95 for 1...