Ibm an Integrated Global Enterprise

IBM an integrated global enterprise

Executive summary

IBM is a self described and internationally integrated firm that focuses on innovation. It has over 380, 000 employees working in more than 170 nations in the world. In its efforts to develop values, IBM is dependent on its workers. Employees are required to choose the best option from various alternatives in decision making process. This is because people’s choices entirely depend on beliefs which imply that such beliefs coincide with the organization’s beliefs and values. IBM has grouped its businesses into four segments. The global service that deals with technology services and the software that offers operating systems to assist customers integrate desperate information technology applications (Kanter, 2009). On the international front, IBM is well known and a purpose for its success. Over 50 percent of IBM’s revenues stem from its foreign operations. Further, it is significant to note that most of IBM’s workers worked outside the United States. A growing proportion of IBM’s employees and revenues have shifted to non-US countries. For instance, the BRIC nations had expanded at twice the international rate to almost 21 percent. IBM investments have increased in other emerging markets. For instance, in 2007, IBM asserted that it planned to invest $ 1.6 billion in developing countries in Africa, Middle East and Asia.

Introduction

IBM’s interest in being a global name focused on different strategies. Stakeholder alignment is an important part of marketing planning and implementation. Trade-offs exist at every level and should be balanced according to consumer needs/wants. “Organizations must connect not just with their consumers but with all the stakeholders, for the people affected by what the company do and how well it performs. The students’ interest is to ensure that they communicate easily with each other, use the experience for future workplace. IBM business partners included system...