Com2601

1. Introduction 2

2. Question One 3

3. Question Two (2.1 & 2.2) 5

4. Conclusion 9

5. Reference 10

Introduction

Organizational communication is a subfield of the larger discipline of communication studies. Organizational communication, as a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts.

Communication studies integrates aspects of both social sciences and the humanities. Much of the work being done in the field is academic in nature. As a social science, the discipline often overlaps with sociology, psychology, anthropology, biology, political science, economics, and public policy, among others. From a humanities perspective, communication is concerned with rhetoric and persuasion (traditional graduate programs in communication studies trace their history to the rhetoricians of Ancient Greece). The field applies to outside disciplines as well, including engineering, architecture, mathematics, and information science.

Question 1

The change theory model is based around a 3-step process (Unfreeze-Change-Freeze) that provides a high-level approach to change. It gives a manager or other change agent a framework to implement a change effort, which is always very sensitive and must be made as seamless as possible.

The 3 step change model can help a leader do the following three steps:

• Make a radical change

• Minimize the disruption of the structure’s operations

• Make sure that the change is adopted permanently

This three step model gives a manager or change agent an idea of what implementing change means when dealing with people.

Three-step process model – Unfreeze – “ready to change”

When a structure has been in place for a while, habits and routine have naturally settled in. The organisation as a whole is going in the right direction, but people or processes may have strayed off course. For example, tasks that...