Research Announces Haircare - Uk - April 2014 at Researchmoz

While the haircare markets remain in growth, the pace has slowed in 2013 as consumers turn to savvier shopping methods to secure the cheapest prices, and scientific as well as technological advancements cause a cannibalisation of product needs.

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Table of Content

Introduction

Products covered in this report

Definitions:

Abbreviations

Executive Summary

Market growth continues but pace is slowing

Figure 1: Best- and worst-case forecast of UK value sales of haircare products, 2008-18

Appealing to an ageing consumer is essential

Shampoo takes the largest share of launches

Figure 2: UK product launches in the shampoo, conditioners, treatment and styling market, 2011-13

Shampoo continues to hold the highest penetration

Figure 3: Hair product usage, by gender, February 2014

Figure 4: Attitudes towards shopping for haircare products, by gender, February 2014

Figure 5: Attitudes towards haircare, February 2014

What we think

Issues and Insights

Building brand loyalty in the shampoo and conditioner market

The facts

The implications

Product repertoires suffering from cannibalisation

The facts

The implications

Anti-ageing holds opportunities for the haircare markets

The facts

The implications

Trend Application

Trend: Return to the Experts

Trend: Retired for Hire

Mintel futures trend: Human

Market Drivers

Key points

Ageing population

Figure 6: Trends in the age structure of the UK population, by gender, 2008-18

Increasing employment needs a well-groomed image

Figure 7: Employment and unemployment, by gender, 2008-18

Shorter showers call for faster products

Figure 8: Green household habits, December 2013

Socialising provides opportunity for the haircare market

Figure 9: What extra money is spent on, selected items, January 2014

Nine in ten women use a blow dryer

Figure 10: Hair appliance frequency of use, February 2014

For...