Marketing Data Analysis

Marketing Data Analysis Use Case Description

Use Case Name: Analyzing Inventory Products | ID: 1 | Importance Level: High |

Primary Actor: Marketing Analyst | Use Case Type: Overview, essential |

Stakeholders and Interests: Customer: Analyzing the overall needs of the customer per regionMarketing Analyst: Analyzes trends and ratios, along with consumer studies to present the right product mix to consumer with a particular regionRegional Manager: Assisting in developing strategies for consumer purchases within the region. Management, Marketing Division & Stakeholders -wants to ensure high customer satisfaction based on ideal product choices/options. |

Brief Description: Consumer studies are developed and data is analyzed based on consumer satisfaction questionnaires and actual consumption (buying product) data. |

Trigger: Customer satisfaction Type: External |

Relationships: Association: Analyst Include: Customer Extend: Research Buying Trends for Store Needs Generalization: Purchase of Goods and Overall Satisfaction with Product Options |

Normal Flow of Events: 1. Marketing Analyst develop a strategy for the sale of product 2. Product Research/Testing determines the market and quantity sold in stores 3. Product is sent to stores for purchase A. Product Obsolescence, if the product does not sell well. B. Product Recall, if the product is determined to be unsafe C. Product Demand, the “true” scenario of how consumers react to the product within the market. 4. Regional Data decides the overall short-term and/or long-term need for product |

SubFlows:Product Obsolescence 1. Does the product sell well in the market 2. If not, the product is removed (bought back from producer), market down or written off.Product Demand 1. Demand is determined by actual customer consumption 2. Goods are sent to the regional market, based on consumptionProduct Recall 1. Product determined to be unsafe,...