Disney World Case

Class: MBA 602 Organizational Behavior and Management

From: Chitra Arivalagan (770099290)

To: Dr. Maria Nathan

Writing Assignment-8 Managing Across Borders: The Disneyland Experience

1. How does Disneyland produce the “Disneyland Experience” in the United States?

Answer:

Before going into the reasons by which the Disneyland produced the “Disneyland Experience” in the United States, we need to know the history of the Disney a little. The concept of Disneyland took shape in the early 1950s when Walt Disney, the creator of Mickey Mouse and the founder of Hollywood’s most successful animation studio decided to construct the amusement park. He before starting the process, consulted the Stanford Research Institute to come up with the economic feasibility study, which was the first and most productive step in his establishment of Disney world. The next step was he was clever to make pacts with the ABC television company for getting the finance for the construction of the Disney World.

Even though he had few starting troubles, he slowly made it successful in the entertainment industry. More than a million customers visited Disneyland within six months and the park was well on its way to becoming something of a treasure, a symbol of American popular culture and a must-see for foreign visitors and dignitaries.

Disney land if viewed as a product, is part movie center, part carnival, part tourist site, Part shopping mall, part museum and so on. So Disney is comprised most of the entertainment facilities that the public could go for. The people of America found it as a destination where the outside world’s tensions can be left behind and the worries are forgotten till the moment they are inside Disney land.

One of the major strategy that Disneyland implemented in its functioning is the inclusion of the three different teams such as

* Imagineers – they are the designers of Disneyland. They are a mix of engineers, programmers, artists, landscapers, robotics...