Myalert

In 1999 the international market for mobile data services was expanding and changing quickly because it was a new market with many possibilities . Jorge Mata could see this business opportunity in advance. He could not believe anyone had seen this opportunity and so he did not think twice and decided to invest in the industry "alerts " , which was something that was going to revolutionize the market of communication between consumers and businesses. Furthermore, thanks to its experience in communications and Internet development to that had an advantage in situational awareness . MyAlert was a great business idea because it was focused on developing a more personalized mobile industry for the user. MyAlert with all this became the first company to succeed in the mobile market in Spain . In less than a year , the site had gotten more than 200,000 registered users of its services without a significant advertising spending . The company was the right way and it was a sign that investors were found to sponsor the project. In this way Jorge Mata found enough capital to start the project ( € 500,000 ) and also his former CEO in BoradVision also wanted to invest in the project which was an indication that it was a great business opportunity . The initial funds were clearly insufficient to position MyAlert on top of the market in both the national and the international . But Jorge Mata strategy building a solid foundation on which to develop the project in both the first level management, technical team and technology platform on which to grow in a solid get . The technology platform was developed with key as it could offer a personalized service to customers and thus get positioned on the customer information . Just then the thought arose of how new technologies could be adapted to the new society that emerged with the introduction of internet and mobile telephony . MyAlert centered on knowing it was what the customer wanted or needed both at present and in the future ,...