Husqvarna Turf Care Marketing Project

Husqvarna Turf Care Marketing Project

Husqvarna Turf Care, as it is now known, started out as Swedish company simply named Husqvarna. They got their start in 1689 manufacturing weapons. Over the years Husqvarna acquired several companies including the acquisition of AB Flymo in 1968. AB Flymo was a parent company for a group of companies that produced hover lawnmowers. Husqvarna itself was acquired by Electrolux in 1978. Over the years Husqvarna’s name found its way on a wide range of products including motorcycles, sewing machines, kitchen and outdoor equipment. In 2006 Husqvarna spun off from Electrolux becoming Husqvarna Group and split into two divisions; Husqvarna Turf Care which services the lawn and garden sectors including general and professional consumers and Husqvarna Construction which services the construction industry with the heavy equipment needed for constructional use. Husqvarna Group continues to acquire companies in the lawn care and construction industries (Husqvarna, 2014).

Husqvarna Turf Care’s core business is providing its customers with exceptional lawn and garden equipment. Common trends in the turf care business are products that are ecofriendly and those relating to technology and automation. Husqvarna has adapted well to all of these trends including the introduction of the Automower®, which is a fully robotic, battery powered lawn mower. One of the Automower® models actually “charges and operates itself without the need for supervision” (Husqvarna 2, 2014). The Automower® 265 ACX will also send the consumer a text message if anything should interfere with the mowers actions (Husqvarna 2, 2014).

Husqvarna Turf Care manufactures outdoor power equipment such as chainsaws, zero turn lawnmowers, trimmers, snow blowers, stump grinders, cultivators and pressure washers. These products are used in a number of ways to help a customer in keeping their lawn and garden safe all year long.

Husqvarna Turf Care’s mission statement is “We...