Cure Leasing & Maintenance Sees Increase in Business Growth

1888 Press Release - CURE Leasing & Maintenance is one of the largest providers of financing and maintenance services for companies using independent contractors as part of their transportation programs.

NORCROSS, GA - CURE Leasing & Maintenance, a wholly owned subsidiary of AmeriQuest Business Services, has positioned itself as one of North America's largest providers of financing and maintenance services for new and late-model vehicles to companies using independent contractors as part of their transportation programs.

CURE's comprehensive programs assist with the necessary separation between the carrier and independent contractor while also delivering valuable cost savings and efficiencies.

CURE has seen the trucking industry evolve, placing an increasing importance on rigorously maintained vehicles and strong driver retention programs.

"We've seen the market change and we've changed right along with it," said Brett Petersen, CEO of CURE. "Carriers and drivers alike place great value on the reliability that comes with a new or newer, well-maintained vehicle backed by an extended warranty. By supplying those vehicles, we're investing in the success of both groups by providing them with the tools they need to make it happen."

Petersen pointed out CURE's transition to new and very late-model (2012-2015) vehicles comes at a time when carriers are faced with the tough challenge of recruiting and maintaining drivers. Costs of recruiting drivers can range from $5,000 to $7,000 per driver. "So with that money spent, carriers expect to sustain a high level of driver retention," he explained. "We spec the best unit that is predetermined with the carrier and the driver's P&L in mind to assure a successful outcome. The carrier is looking for a contractor that is dependable who operates reliable, well-maintained equipment. Likewise, the contractor wants financing for a quality asset that can be maintained within a profitable budget."

One example of a CURE...