Coffee Crisis

Pham Le Thien Huong

Mr. James

Research and Study Skill

September 18, 2013

Vietnamese Coffee In Crisis

Coffee is known as a common drink around the world, Vietnam is not an exception. Introduced by France in late 20th century, Vietnamese coffee has become the second largest exporter in the world, behind Brazil. Vietnamese coffee also become a culture of Vietnamese; they create their own coffee culture such as: black coffee, iced coffee. Due to the potential millionaire industry, there are still many problems that prevent Vietnamese coffee becoming number one coffee export country. These small problems combine creates a bigger problem is crisis.

Centuries ago, Vietnam did not have their own coffee fields. Coffee was introduced by Frances in late 20th century when they invaded Vietnam as their colony. The very first coffee had ever planted was in . Through times, Vietnam coffee industry grew stronger and bigger; it became one of the most important Vietnam’s export products. Beside the success the coffee industry achieved, Vietnamese coffee industry is now facing a serious problem called crisis. Everyone should start wondering about it or maybe they can even start finding the solution to end this crisis. According to Martin Petty, a reporter of Reuters, there are several reasons that cause Vietnamese coffee crisis: bad management, product sustainability, debts, tax evasion. (Martin Petty, 2013)

Bad management is one of the reasons that cause Vietnamese coffee crisis. Every part of coffee produce system is having a problem. Starting with the farmers, the farmers may grow low quality coffee and they make their workers do that for them. Because this problem is happening over time, the consumers will notice and complain about the quality of coffee they drink. Shops and stores will be affected because they lose a lot of consumer because the coffee is on low quality. Not only the exporters the middle-men, who deliver coffee to exporter, sells a lot of low...