Acct.

THE BATTLE OF THE COLA COMPANIES

Both Pepsi and Coca Cola Companies start out has a humble and small business in small towns in their state. These two colas have identical beginnings both were constructed by pharmacist and sold in the pharmacy for under a dime. Both pharmacists used several ingredients and mixing it with carbonated water to produce two of the most known Colas in the U.S. One of those Cola’s was once name Brad’s Drink however; they renamed it Pepsi-Cola in August 28, 1898. The inventor Caleb Davis Bradham of Pepsi-Cola named this drink from two key ingredients he used in the mixture of ingredients. Those two key elements were pepsin and cola. Prior to changing Brad’s Drink to Pepsi-Cola, he brought the brand name from one of his competitor in Newark New Jersey whose name his cola “Pep Cola” for one hundred dollars. The first person to taste Pepsi-Cola was an African American who was the assistant of Caleb D. Bradham. After seventeen years of having success, Caleb Bradham lost his company by investing in sugar when the stock market prices went down during World War I. Graven Holding Company purchased Pepsi-Cola for $30,000 later sold to Roy C. Megargel for $35,000 who formerly named the Pepsi-Cola Company to Pepsi-Cola Corporation. Pepsi-Cola sales over twenty-two different products ranging from beverages to breakfast food and their product is sold in over 200 different countries around the world. Although Pepsi-Cola appears to have a significant background, Coca-Cola has an impressive history as well. In the 1940’s Pepsi tried a new approach to increase their revenue they targeted the African-American population when some people said that started the challenge Coke verses Pepsi (Hale, January 28, 2013) .

A Pharmacist (John Pemberton) in Atlanta who originally invented Coke as a patent medicine invented Coca-Cola and this was his second attempt for producing drinks (Hale, January 28, 2013). It was apparent that he consistently used...