Disney

| |Disney |

Memo

|To: |Bob Iger |

|From: |Jennifer VanOmmen |

|cc: |[Recipient(s)] |

|Date: |June 16, 2014 |

|Re: |The success of the Disney Company |

| | |

Walt Disney’s marketing strategies are based on two words. Never ending! Never ending publicity and never ending advertisement. Disney is like a machine without a stop button. Disney is one of the largest around the globe. Disney believes in interaction with their customers through sending direct mail pieces from the past and offer customers a variety.

Disney used a technique called pre-dominant marketing. This is for the sole purpose of promoting holdings within the empire. Instead of seeing regular commercials from Disney, you see in the Disney commercials Disney promoting with their own brands such as movies, music, etc.

Lizzie McGuire for instance, was disneys first commercial tween success which was right away made into a movie. Then the clothes started coming out in stores, and then merchandise as well. Lizzie McGuire was hot for a period of time, but in 2006, it lead creators to think of something even bigger and bring in multi millions and another...