Microeconomics & Macroeconomics

Contents

Index | Page |

Contents | 1 |

Part 1 | |

a. Faber Castell Company Malaysia Overview | 2 |

b. Product / Service Brand line | 3 |

c. Product / Service chosen | 3 |

d. Normal product / inferior product / luxury product | 4 |

e. Complement and Substitute Good | 4 |

f. Market Structure | 4 |

Part 2 | |

a. Price Comparison between Faber Castell (GRIP X5) and Stabilo (Performer) | 6-7 |

Part 3 | |

a. Firm Viewpoint | 8-9 |

b. Customer Viewpoint | 10-11 |

Part 4 | |

a. Conclusions and Opinion | 12-14 |

b. Empirical Findings | |

c. Market Structure Choose (Oligopoly market) | |

References and Appendixes | |

Contribution Table | |

Marking Scheme | |

Part 1

a. Faber Castell Company Malaysia Overview

Faber Castell Malaysia was established in 1978 and it commenced production of natural rubber and PVC-FREE erasers back in 1980. In 1993, a new factory was built in Subang Jaya near Kuala Lumpur. Apart from being the first producer in Malaysia to manufacture writing instrument with GEL technology, this production facility started manufacturing refillable markers and highlighters in 2010 in addition to erasers. Faber Castell Malaysia achieved many recognized certifications such as the ISO 9001, ISO 14001 and SIRIM and many more. In addition, Faber Castell Malaysia had also been selected as the SUPER BRAND in 2002 for stationery industry in the country besides being the Official Supplier for stationery products to the 16th Commonwealth Games held in Kuala Lumpur in 1998. Faber Castell Malaysia won the ISPA award in 2007, and the iF Design and Promotional Gifts Award 2008 for the Sleeve eraser. In addition, it also won the PBS award in 2008 for its Kosmo eraser. Faber Castell Malaysia moved into its latest factory in Sept 2002. Officiated on Now 13, 2002, one of the factory's special features is the Pencil Tower housing Malaysia's Tallest Pencil. Faber Castell is also the first...