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H322 – TOURISM AND TRAVEL MANAGEMENT

AY2013/2014: SEMESTER 2

UNDERSTANDING TEST 2

Written Assignment

Name: KIO JIA SHENG BRYAN

Student no.: 113250

Class: H322-2-W46H-D

Total marks: _______ / 100

Criteria | Marks |

Relevance | |

Format | |

Content | |

Verbal presentation | |

Contents

PAGE

CHAPTER 1 EXECUTIVE SUMMARY 4

CHAPTER 2 INTRODUCTION 5

CHAPTER 3 PROJECT FRAMEWORK / APPROACH 5

CHAPTER 4 OVERVIEW

4.1 SINGAPORE TOURISM INDUSTRY 6

4.2 ROLE OF SINGAPORE TOURISM BOARD 6

4.3 BUSINESS MODEL OF RUCKSACK INN 7

CHAPTER 5 FINDINGS / OBSERVATIONS

5.1 EMERGING TOURISM MARKET AND TRENDS 8

5.2 PUSH AND PULL FACTORS 9

CHAPTER 6 SITUATIONAL ANALYSIS

6.1 PLOG AND COHEN TYPOLOGY 10

6.2 SCHMOLL’S MODEL 11

6.3 TRAVEL MOTIVATIONS 12

6.4 FOUR REALMS OF TOURISM EXPERIENCE 12

CHAPTER 7 CONCLUSION 12

CHAPTER 8 RECOMMENDATIONS 14

APPENDIX 14

REFERENCES 18

1.0 EXECUTIVE SUMMARY

The report addresses on how Rucksack Inn at Temple Street, as a backpacker hostel, can improve its services to better facilitate guest needs to provide an overall quality tourism experience. The report also discusses the tourism landscape of Singapore, Chinatown and its influence as a service provider, in application with the concepts learned. The main findings are analysed and extrapolated to give an accurate view of areas Rucksack Inn can work on. Recommendations will be proposed to fill the gaps, improve the overall tourist experience and the dynamics of the tourism industry in Singapore.

2.0 INTRODUCTION

The purpose of this report is to improve Rucksack Inn at Temple Street as a service provider, while taking into consideration Chinatown as a tourist destination and its influence on tourist arrivals.

The analysis of the report is in application with the Plog and Cohen Tourist Typology, Schmoll’s Model, the Travel Motivation and the Four Realms of...