Global Value Chain

Global Value Chain Analysis on Samsung Electronics

February 2012

The Commercial Section of the Canadian Embassy in the Republic of Korea commissioned this report to the Korea Associates Business Consultancy Ltd. (www.kabcltd.com) Readers should take note that the Government of Canada does not guarantee the accuracy of any of the information contained in this report, nor does it necessarily endorse the organizations listed herein. Readers should independently verify the accuracy and reliability of the information.

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Table of Contents

Table of Contents .............................................................................................................. 2 1. Executive Summary .................................................................................................. 5 1.1. Purpose of the report...................................................................................... 5 1.2. Samsung Group and Samsung Electronics .................................................... 5 1.3. The Samsung Value Chain ............................................................................ 5 1.4. Mobile media and connected vehicles value chain........................................ 6 1.4.1 Mobile media ................................................................................................. 6 1.4.2 Connected vehicles ........................................................................................ 6 1.5. Affiliated companies to contact ..................................................................... 6 1.6. Contacting Samsung ...................................................................................... 6 1.7. Tips for Canadian companies ........................................................................ 6 1.8. List of contacts............................................................................................... 6 Introduction...