Submitted by: Submitted by sammymutisya79
Views: 103
Words: 6823
Pages: 28
Category: Business and Industry
Date Submitted: 08/15/2014 01:44 AM
GROUP MEMBERS:
Bikokwah Aineah- 638888
Gatei Eunice- 633740
Kariuki Faith- 625219
Mutisya Sammy- 638895
Mzeka Melvin- 635676
Wambui Rosemary- 639024
LECTURER: Prof. Reuben Nasibi
COURSE: BUS 5040 - Survey of Production & Operation
SEMESTER: Spring 2013
TASK: Group Assignment
PROJECT: MILK & YOGURT PRODUCTION IN KIAMBU TOWN -
FARMERS DAIRIES
Table of Contents
INTRODUCTION4
1.1 Location4
Project Financiers5
1.2 Vision5
1.3 Mission5
PRODUCTION PROCESS5
1.1 Raw Materials6
* 2.2 Equipment Needed6
i. Milk Reception & Processing Equipment6
ii. Milk Storage Equipment7
iii. Ice cream Making Equipment9
iv. Cheese Making Equipments9
v. Butter & Ghee Making Equipment10
* 2.3 Production Ingredients 10
* 2.4 Production Process11
i. Yogurt11
ii. Fluid Milk Production Process13
iii. Ice cream14
iv. Butter Making Process16
v. Cheese Production Process17
* 2.5 Packaging19
* 2.6 Distribution of Final Product19
MARKET ANALYSIS19
1.2 Market Size20
1.3 Market Growth Rate21
1.4 Market Profitability22
1.5 Distribution Channels23
1.6 Market Trends23
1.7 Key Success Factors25
1.8 PESTEL Analysis25
1.9 SWOT Analysis30
DEMAND ANALYSIS31
PRICING33
1.10 Product Pricing33
MANAGEMENT AND LABOR34
1.11 Compensation and Benefits for the Management35
* 6.2 Compensation and Benefits for the Support Staff36
PROFITABILITY ESTIMATES37
Sample Advertisements39
1. INTRODUCTION
Milk is one of the richest sources of calcium and Vitamin D that are important for building strong bones and teeth at children and adolescents and securing the best protection against the development of osteoporosis in their old age.
People whose food is rich in milk and dairy products lower the risk of low bone mass during their life cycle. Dairy foodstuffs deliver nutrients that are...