Superbowl

For many years, the Super Bowl has possessed a large US television viewership, and it is often the most watched television program of the year.  Advertising in super bowl is a proven investment. The massive audience gives tremendous lift to a business. Because of its high viewership, commercial airtime during the Super Bowl broadcast is the most expensive of the year. Due to the high cost of investing in advertising on the Super Bowl, companies regularly develop their most expensive advertisements for this broadcast. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event. The Super Bowl represents the No. 1 at-home party event of the year: It's arguably even bigger than New Year's Eve. 

Effective Commercial: Google – ‘Parisian Love’

Google’s search engine is the world’s favourite search engine; the reason for its popularity is because it returns relevant results faster and with a no-frills, simple user interface.

Google rarely have used any traditional means of advertising to promote its products and services. Google also aggressively promoted its Chrome browser using different advertising schemes. Google really embraced the key elements of a winning commercial with both its sentimental and practical execution. Also, Google tried to achieve its aim to slow the growth of its competitors especially Microsoft’s Bing search engine.

The advertisement told the story of a long distance relationship. People love stories. Storytelling is what I believe is at the core of all great advertising. It's the thing that makes a person look over their shoulder and shout, "Hey, come here quick, that commercial is on!" It creates a 30 second compelling story which informs as well as influences the audience. Unlike so many brands that fade as an irrelevant character in their own commercial, Google's ad was all about Google. You could not recall the ad without recalling it was for Google. The Doritos ad could have been for...