Leisure Time Trend and Research in Canada 2014

Leisure Time - Canada - August 2014 With the aging population correlating with an expected increase in smartphone and tablet usage over the next decade, leisure operators should be exploring ways of engaging older consumers with apps and online tools. table Of Content

introduction

methodology abbreviations

executive Summary

market Overview canada’s Population Is Expected To Age In The Coming Years, But Disposable Income Is Increasing figure 1: Projected Trends In The Age Structure Of The Canada Population, 2014-19 the Consumer most Canadians Prefer To Spend Their Leisure Time Being Low-to-moderately Active figure 2: Activity Levels Among Canadians, May 2014 shopping And Dining Out Are The Most Participated In Leisure Activities figure 3: Frequency Of Participating In Leisure Activities In The Last 12 Months, May 2014 the Rise Of Online Booking figure 4: Booking Preference Per Leisure Activity, May 2014 canadians Use A Variety Of Discount Options For Leisure Activities figure 5: Use Of Discount Offers And Deals For Leisure Activities During The Past 12 Months, May 2014 notable Differences In How Canadians Like To Spend Their Leisure Time figure 6: Attitudes Towards Leisure Time, May 2014 what We Think

issues And Insights

increasing Leisure Activity Participation Among Less Affluent Canadians the Facts the Implications focusing On Millennial Males’ Participation In Leisure Activities In Canada the Facts the Implications integrating Tech, Social Networking And Online Tools Into Leisure Activities the Facts the Implications engaging Canada’s Aging Population With Technology the Facts the Implications

trend Application

trend: Switch Off trend: Access All Areas trend: Power Of One

market Drivers

key Points demographic Overview canada’s Population Is Expected To Age In The Coming Years

Leisure Time - Canada - August 2014

figure 7: Projected Trends In The Age Structure Of The Canada Population, 2014-19 over Half Of...