Introduction

CHAPTER 1

INTRODUCTION

Crazy Ice Cream is a dessert shop established at the town proper of ------------------------. Crazy Ice Cream expects to get the interest of a regular customer base through its broad variety of flavors. The company plans to build a strong market position in the town, due to the partners' keen interest of the food industry and the customer’s demand for this product.

Name and Address of the Business

The company’s name Crazy Ice Cream was chosen due to its uniqueness and its ability to be set apart from its competitors. This name aims to present a very youthful and lively take on a usual dessert shop that the consumers have always known. Crazy Ice Cream was founded at ------------------------. It is located inside the ---------------- near -------------------

This location was ideal due to its proximity from the center of the town and will therefore provide the company the market it aims to provide for. The place was chosen from different options and the company is now renting the place for its business operation.

Name and Addresses of the Owners

Crazy Ice Cream is equally owned and managed by its two partners namely: ----------- and -----------------

--------------------- is the managing partner of Crazy Ice Cream Co. She currently lives at --------------------------------------------------- Her contact number is ---------------- and her email address is -----------------

Mr. -------------------------------- is also a managing partner of the company who lives at ----------------------------. His contact detail is ---------------------.

Both of them serve as the people to be contacted with regards to the company operations and customer service.