Uk Digital Trends Autumn Trend and Market 2014 - Global Market Size, Share, Trend, Strategy and Growth
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Category: Business and Industry
Date Submitted: 09/11/2014 02:36 AM
New chapters continue to be written in the story of cannibalisation within the technology sector. For so long the rising popularity of the tablet computer contributed to the decline of other neighbouring device markets, but now the tables are set to be turned, as it could be the tablet market itself that starts to feel the impact of competitor products
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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
Consumer technology products
Ownership of consumer technology products
What we think
Consumer Technology Products – Overview
Key points
Ownership of consumer technology products
Consumer Technology Products – Televisions
Key points
Ownership
Consumer Technology Products – Computers, Tablets and e-readers
Key points
Ownership patterns
Consumer Technology Products – Mobile Phones
Internet Access
Devices used to access the internet
Two fifths of consumers now connect via tablets
Online Activities
Online activities performed
On any device
Digital Advertising
Brands that are open about accessing personal information could appease consumers
Smartphone and Tablet Operating Systems
Half of smartphone owners use an Android handset
European Comparisons
Internet access
Devices used to access the internet
Consumer Technology Products
Internet Access
Online Activities
Digital Advertising
Smartphone and Tablet Operating Systems
European Comparisons
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