Consumer Analysis - Understanding Consumer Italian Fragrances Market - Global Industry Size, Share, Trend, Forecast, Analysis and Growth

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Date Submitted: 09/23/2014 05:53 AM

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Understanding Consumer Trends and Drivers of Behavior in the Italy Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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Key Findings

- Italian consumers are primarily seeking indulgence through their Fragrances consumption, which is supported by the non-essential nature of the category and the increasingly opulent products that are available

- Italian women look to their Fragrances consumption to provide them with escapism from building daily stresses; as increasing numbers of women work alongside running a household and looking after children, many are using their Fragrances consumption to take some time out for themselves

- Consumers in Italy are also seeking Fragrances that suit their new gender roles, such as professional scents with longevity for career women


Understanding Consumer Trends and Drivers of Behavior in the Italian Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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- Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume...