Submitted by: Submitted by tvritesh8833
Views: 135
Words: 833
Pages: 4
Category: Business and Industry
Date Submitted: 09/23/2014 09:51 PM
1.) The strategy to offer value for money is the most effective approach that allowed IKEA to be unccessful globally even with a relatively standardized product andproduct line in a business with strong cultural influence. IKEA focuses on involving its customers in assembling the furniture that is very convenint to use and firm in structure. Globally this was a big hit especially in the:USA where people are very good at plumbing, fixing furniture and repairing their home.
The quality of IKEA furniture is of very high standard. The company maintains the quality control in every country where it has its outlets.
The original formula of IKEA is successful worldwide for the following reasons:
* A new form of shopping experience with huge range of high quality products at affordable price for the customers to take home and assemble themselves
* Standardized products that can be bought by many different people, with different ways of life
* A new form value where customers are also suppliers of time, labor information and transportation, and suppliers are also customers of IKEA’s business, and technical services
* IKEA’s special efforts to adapt its activities, especially for the US and China markets
* Promotion adaptation: different slogans, different images, different channels etc. Experience of shopping in IKEA is very different from shopping in normal furniture stores. Consumers have fun here and they are free to do what they want. Sales persons are laid back who do not try to persuade or influence the shoppers. Customers can enjoy themselves in the restaurants while shopping or just relax in massive showrooms. This experience changes the whole concept of shopping in the retailing environment where consumers need to have fun and time to relax and feel comfortable. IKEA is associated with the “warmest, most emotional furniture in the world”.
No, adaptation of this strategy in north America did not...