Nike Inc. Strategy Recommendation

Rank | Strategy | Rating Score |

1 | Increasing the number of retail store in abroad | 5.61 |

| In order to respond consumer needs directly,Nike plans to increase the retail store in other countries, instead of ordering via online where consumers have to pay more fees.Also,This strategy will make consumers convenient in order not to wait the products for a long time.Moreover,Nike can directly access to potential customers or customers that we can create brand loyalty from them.We also expected that in increasing the retail store in abroad will effect growing in turnover and consumer base.It is because people know more about Nike. | |

2 | Focusing on R&D by creating new fashion trend and the customer's preference | 5.5 |

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3 | Nike's Application on smart phone and gadgets | 4.96 |

| In order to update news by using smart phone and gadget through android ,IOS ,Symbian and window application . It make consumers convenient instead of entering into the website when Nike launch the new products or new collection and other events They can follow the latest news which it effect to increase in turnover and also, the number of potential consumers. | |

4 | Doing marketing plan to increase sales in footwear and apparel | 4.85 |

| According to the BCG Matrix, footwear and apparel fall in cash cow division, so the company tries to put these two items forward to stars division by planning marketing plan with the current situation in order to increase sales in these items. | |

5 | Focusing on footwear sales for kid and elder to reach new target | 4.64 |

| We will do research and development of new target which are kid and elder. After that we can produce the product with features that meet with their customers’ need, such as color, style, function, and etc | |

6 | After sales service division | 4.48 |

| To provide more alternatives to the customers who bought our products and demand for repairing their products at least one subsidiaries...