Household Cleaning Equipment Market Us 2014 - Global Market Size, Share, Trend , Growth and Strategy

While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself more satisfying.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Modest growth as category’s biggest segment stalls

Figure 1: Total US sales and fan chart forecast of household cleaning equipment, at current prices, 2009-19

Market segmentation

Figure 2: Total US sales of household cleaning equipment, by segment, at current prices, 2009-14

Key players

P&G stakes out leadership position through product innovation

Figure 3: Manufacturer share of household cleaning equipment, 2014

The consumer

Kitchen tools most likely to see daily usage

Figure 4: Usage frequency of household cleaning equipment, July 2014

Keeping cleaning equipment clean and germ free

Microfiber cleaning cloths hold potential

Figure 5: Attitudes toward household cleaning equipment, July 2014

Higher-income housecleaners more likely to be interested in specialized tools

Figure 6: Attitudes toward household cleaning equipment, by household income, July 2014

Traditional floor cleaning products still used most frequently

Figure 7: Usage frequency of floor cleaning equipment, by household size, July 2014

Maneuverability and disinfection present opportunities in floor cleaning

Figure 8: Attitudes toward floor cleaning equipment, July 2014

What we think

Issues and Insights

Making microfiber work

The issues

The implications

Disposable vs reusable

The issues

The implications

Focus on the experience

The issues

The...