Mens Personal Care - Us - October 2014 : Industry Analysis, Size, Share, Growth, Trends and Forecast Research Report

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The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.

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Table of Content Scope and Themes

What you need to know Definition Data sources Sales data Consumer survey data Qualitative consumer data Abbreviations and terms Abbreviations Terms

Executive Summary

The market Figure 1: Total US retail sales and fan chart forecast of men’s personal care products, at current prices, 2009-19 Market factors Increase in population of older men will have implications for the market Growing Hispanic and Black population will help grow the category Segment performance Figure 2: Total US retail sales and forecast of men’s personal care products, by segment, at current prices, 2011-16 Market players Figure 3: Share of MULO sales of men’s personal care products, by leading companies, 2014 The consumer Men have both aging and skin-related concerns Figure 4: Men’s top appearance concerns, any rank, July 2014 Personal care staples most popular products among men New retail concepts could better engage male personal care shoppers Figure 5: Interest in retail concepts, July 2014 Men value simplicity and function in their personal care routines Figure 6: Attitudes concerning grooming and personal care, July 2014 What we think

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