Consumer Attitudes and Online Retail Dynamics in South Africa

Navi Mumbai, India, October 25, 2014: Marketreportsonsouthafrica.com presents a new report on “Consumer Attitudes and Online Retail Dynamics in South Africa, 2013–2018”. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Africa’s online retail environment.

Summary

“Consumer Attitudes and Online Retail Development in South Africa, 2013–2018” is the result of that extensive market research covering the online retail industry in South Africa. It provides the magnitude, growth, share, and dynamics of the online retail market in South Africa. It is an essential tool for companies active across South Africa’s online retail value chain and for new companies considering entry into the online retail market in South Africa. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to South Africa’s online retail environment. In addition, it analyses the key consumer trends influencing the South African online retail industry. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

Key Findings

• Mobile commerce is gaining traction in South Africa

• Online retailers are offering freebies to influence consumer buying decisions

A weak logistical infrastructure remains a challenge for online retailing in South Africa

• Slow internet speeds and consumer distrust towards online payments act as roadblocks to growth in online retailing

• Other online payment methods are gaining consumer confidence, albeit slowly

Synopsis

• Provides in-depth analysis of the latest trends in online consumer shopping,...