Airbnb China

Global Leadership and Marketing Plan

Origin and Leadership of Airbnb:

Founded in August 2008 and headquartered in Francisco, the company is privately owned and operated by Airbnb, Inc.

Brian Chesky
CEO & Co-Founder

Nathan Blecharczyk
CTO & Co-Founder

Joe Gebbia
CPO & Co-Founder

Jonathan Mildenhall CMO (Former Coke Exec, just join the company in May, 2014)

Their CEO Chesky said “Airbnb is aiming to be a full-blown hospitality brand, one that delivers a seamless end-to-end experience when its customers travel. ” He believes that Airbnb will be next eBay and he also realized their management style had to change in order for the company to shift from handling one part of the trip--the room to managing all parts.

Employee qualifications and interview process:

Must haves: Passion, design sensibility& raw intelligence.The ideal Airbnb candidate is a resourceful self-starter who will need limited guidance. He or she must possess strong design sensibility

Target position: Partnership & Field Marketing Specialist

Should be believe in shared community, be innovative, entrepreneurial and familiar with different kind of marketing campaigns, be good at marketing analytical and execution, and also have a deep understanding of local culture and how to build up local partnership to accelerate the growth in this area.

Interview process

Interviewing for a job at Airbnb is a straightforward process. The company breaks down rolls into six pillars: product, community, customer support, finance, marketing and engineering. Candidate will first meet with the hiring lead of a department. Next, you'll meet with every team member in the department.3

Personal SWOT analyze

Advantages:

* Over 9 years sales & marketing work experience in global IT companies



* Dynamic and highly motivated sales professional with proven track record of outstanding performance in increasing sales and customer growth and retention.

* Highly developed...